Product pricing
Selling Price Calculator
Set a selling price from product cost using either a desired markup or target gross margin.
Business inputs
Adjust the values to model your scenario.
Business result
Performance breakdown
Your breakdown will appear here
Enter your business figures and calculate to view the result.
Formula
How it is calculated
Markup: Price = Cost × (1 + Rate) · Margin: Price = Cost ÷ (1 − Rate)
Results are estimates based on the figures entered and may exclude taxes, fees, accounting adjustments, or employment rules not shown.
Frequently asked questions
Should I use markup or margin?
Markup is based on cost, while margin is based on selling price. Choose the measure your business uses for pricing.
Why does the margin method produce a higher price?
A target margin uses the larger selling price as its denominator, so the same percentage requires a higher price than markup.
Does the price include tax?
No. This calculator determines the pre-tax selling price. Add applicable taxes separately.