Worked example
Enter a ₹500 cost and desired markup to estimate a selling price, then compare it with the resulting margin.
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Product pricing
Selling Price Calculator
Set a selling price from product cost using either a desired markup or target gross margin.
Business inputs
Adjust the values to model your scenario.
Business result
Performance breakdown
₹
Your breakdown will appear here
Enter your business figures and calculate to view the result.
Formula
How it is calculated
Markup: Price = Cost × (1 + Rate) · Margin: Price = Cost ÷ (1 − Rate)
Results are estimates based on the figures entered and may exclude taxes, fees, accounting adjustments, or employment rules not shown.
Frequently asked questions
Should I use markup or margin?
Markup is based on cost, while margin is based on selling price. Choose the measure your business uses for pricing.
Why does the margin method produce a higher price?
A target margin uses the larger selling price as its denominator, so the same percentage requires a higher price than markup.
Does the price include tax?
No. This calculator determines the pre-tax selling price. Add applicable taxes separately.
Practical guidance
Use the Selling Price Calculator with confidence
Set a selling price from markup or target margin. Review the example and limitations below before using the result for an important decision.
Assumptions and limits
The estimate excludes accounting adjustments and costs not entered, such as refunds, payment fees, credits, withholding, and jurisdiction-specific rules.
How to read the result
Calculations run from the values you enter using the formula described on this page. Inputs are processed in your browser and results are rounded for display.
Calculation methodology
Read our calculation methodology Educational estimate only. Verify regulated financial, tax, employment, or legal decisions with an official source or qualified professional.