Worked example
If revenue is ₹1,00,000 and cost is ₹70,000, compare the ₹30,000 profit with margin and markup percentages.
Business pricing
Measure profit, margin, markup, and return on cost from cost and selling price.
Result
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Formula
Profit Margin = (Selling Price − Cost Price) ÷ Selling Price × 100
Profit margin measures profit as a percentage of selling price or revenue.
Markup measures profit as a percentage of cost. Margin and markup therefore have different denominators.
Yes. If selling price is below cost, profit and both percentages are shown as negative values.
Practical guidance
Calculate profit, margin, and markup. Review the example and limitations below before using the result for an important decision.
If revenue is ₹1,00,000 and cost is ₹70,000, compare the ₹30,000 profit with margin and markup percentages.
The estimate excludes accounting adjustments and costs not entered, such as refunds, payment fees, credits, withholding, and jurisdiction-specific rules.
Calculations run from the values you enter using the formula described on this page. Inputs are processed in your browser and results are rounded for display.
Educational estimate only. Verify regulated financial, tax, employment, or legal decisions with an official source or qualified professional.