Worked example
A ₹500 cost sold for ₹650 creates ₹150 profit; markup uses cost as its denominator while margin uses revenue.
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Pricing analysis
Markup Calculator
Compare cost and selling price to calculate profit, markup on cost, and margin on revenue.
Business inputs
Adjust the values to model your scenario.
Business result
Performance breakdown
₹
Your breakdown will appear here
Enter your business figures and calculate to view the result.
Formula
How it is calculated
Markup = (Selling Price − Cost Price) ÷ Cost Price × 100
Results are estimates based on the figures entered and may exclude taxes, fees, accounting adjustments, or employment rules not shown.
Frequently asked questions
What is markup?
Markup is profit expressed as a percentage of cost price.
How is markup different from margin?
Markup divides profit by cost, while margin divides profit by selling price.
Can markup be negative?
Yes. Selling below cost produces a negative markup and represents a loss.
Practical guidance
Use the Markup Calculator with confidence
Calculate markup, profit, and gross margin. Review the example and limitations below before using the result for an important decision.
Assumptions and limits
The estimate excludes accounting adjustments and costs not entered, such as refunds, payment fees, credits, withholding, and jurisdiction-specific rules.
How to read the result
Calculations run from the values you enter using the formula described on this page. Inputs are processed in your browser and results are rounded for display.
Calculation methodology
Read our calculation methodology Educational estimate only. Verify regulated financial, tax, employment, or legal decisions with an official source or qualified professional.