Worked example
Enter a known selling price and profit target to reverse-calculate the implied cost and verify the percentage basis.
Reverse pricing
Reverse-calculate product cost from its selling price and known markup or gross margin.
Adjust the values to model your scenario.
Business result
Your breakdown will appear here
Enter your business figures and calculate to view the result.
Formula
Markup: Cost = Price ÷ (1 + Rate) · Margin: Cost = Price × (1 − Rate)
Results are estimates based on the figures entered and may exclude taxes, fees, accounting adjustments, or employment rules not shown.
Cost price is the amount paid or incurred before adding profit and applicable selling expenses.
Yes. Select margin when the percentage is expressed as profit divided by selling price.
Only if your entered cost definition includes overhead. Businesses may use direct cost, landed cost, or fully allocated cost.
Practical guidance
Reverse-calculate cost from selling price and profit target. Review the example and limitations below before using the result for an important decision.
Enter a known selling price and profit target to reverse-calculate the implied cost and verify the percentage basis.
The estimate excludes accounting adjustments and costs not entered, such as refunds, payment fees, credits, withholding, and jurisdiction-specific rules.
Calculations run from the values you enter using the formula described on this page. Inputs are processed in your browser and results are rounded for display.
Educational estimate only. Verify regulated financial, tax, employment, or legal decisions with an official source or qualified professional.